Slow Deco is the new fashionable expression on the decoration planet to the point of wondering what it really hides. Basically, it is more a reasoned and ecological approach to decoration than a style. The idea is indeed to take your time and measure your purchases to create a serene environment. And we completely adhere to this approach. However, it is clear that slow decoration designates more and more a kind of “decoration” style with its stereotypes, its standardization… and its arrival in the chains of “fast decoration”.
You’ll notice that we didn’t emphasize “decoration” on purpose, because it’s basically an English expression [ Encore! ]. This is nothing very new. 10 years ago when we started to write this blog, we started to talk in the media about “slow”. The idea was therefore to slow down. We add – and we always add – slow to everything and anywhere: slow food, slow life, slow design, slow work, slow sex … so why not decoration?
For a movement that wants to be slow, slow is on the rise. The climate emergency has indeed accelerated the movement somewhat. The slow decoration is therefore in fashion, probably more for the better than for the worse. We will stay positive! However, as we said in the introduction, marketing has gone through this. The large distribution of decoration and furniture has seized on it and is currently selling us slowly in all the sauces
Can we really talk about slow decoration, slow design? To this, we would say that everyone can judge for themselves.
Nevertheless, we can be happy that more and more brands are making efforts, even if it is often marketing.
Slow decoration invites us to question our way of consuming decoration and furnishings. As with fashion (one of the most polluting industries in the world), we should take a closer look at the labels of the “decorative” products we buy. Where do the objects and furniture we buy come from? How are they made, delivered? What are they made from?
This movement proposes to take your time by asking the right questions. What is our real need? Is it really necessary? Are we influenced by trends? Would we want to keep this object?
In this process, the idea is to bet on artisanal, local products, failing which products are made with recycled or recyclable materials (no melamine, no plastic, no polluting materials). Another avenue is to buy a lot more second-hand, to repair.
In short, the principle is to reduce our impulse purchases for a more reasoned, less cluttered, more functional habitat that really suits us.
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