SAOTA, ARRCC, and OKHA, had the honour of participating as exhibitors, showcasing creative brilliance through distinctive stand design. By using immersive content projection, it allowed us to seamlessly showcase integrated African influences with a focus on creating breath-taking spaces that embody our fundamental design elements of Light, Space, and Life.
“With ARRCC’s Decorex installation, we wanted to create an experience that did not provide all the information and answers from the start, but rather evoked a sense of mystery, engagement and thought through the stories it told. Without informative signage, wording, or explanations, SAOTA, ARRCC & OHKA’s works, and process came to life through scattered projections of visuals alone with unbiased interpretation.” Says ARRCC Lead Interior Designer, Luke Zanon
“We had an opportunity to rather try to allow our audience to “catch feelings” than to just snap a picture of a designed space. We wanted to rather focus on an immersive experience, a space where people could escape from the buzz and step into our world for a brief moment.
That way, people could interpret our work through moving imagery, while drifting around our dynamic displays. At ARRCC, so much of our magic is about being emotive, creating spaces that move us.” Says ARRCC Director, Jon Case
The presence of SAOTA, ARRCC, and OKHA at Decorex Cape Town 2023 offered a significant platform to unveil the considered works of design and craftsmanship. Looking ahead, we remain steadfast in our commitment to celebrate African heritage and imbue every space we create with an enduring essence of timelessness.
For more information, visit www.arrcc.com, www.saota.com and www.okha.com
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