Project: Music Party KTV
Architects: JUMGO CREATIVE
Location: Chengdu, China
Area: 10,946 sf (interior)
Year: 2022
Photographs by: He Chuan
Music Party KTV by JUMGO CREATIVE
Music Party created a new concept of “new generation of entertainment”. Repeated system remolding is a challenge to tradition.
For the extremely young market positioning, Music Party clearly knows that only the consumption system that is more suitable for young people.
And the construction of consumption scenes can reflect the brand proposition of Music Party.
It is not only a slogan, but also consumers’ brand impression of Music Party.
So the reconstruction for this headquarter
[starting from the system and breaking the spiritual connection from the vision]
Precise positioning [00-05] the market also positions the design direction
Every generation has its own rebellious stage
[having a personality of one’s own]
And then integrate with the imprint of the times
As the existing world senses of this generation born in the context of a new era,
they also have confidence in their own culture.
The core of the spirit of entertainment should be flying again and again within the rules. The process of creating surprising results.
To some extent, we do not want to determine the design results in a certain style.
Do not delve into cultural attributes.
Starting from the spirit of entertainment and with [a kind of excited] emotion, it runs through the whole design process.
We hope that the brand will finally present a bright result
So we use blending and hedging of eastern and western elements
Thus forming a strong sense of withdrawal
The results presented are not called [iterations]
But based on the brand framework
Another expression, we call it [irrational product]
Jumgo has always put brand equity in the first place. But the conventional visual representation is obviously too common.
So we start again
[dynamic visual design]
Reorganize the existing brand elements and re create according to the new space expression
While allowing the brand to continue
Present to customers with a new dynamic feeling
So as to maximize the integration with entertainment mood
Starting from the spirit of entertainment and with [a kind of excited] emotion, it runs through the whole design process.
We hope that the brand will finally present a bright result
For such a brand independent store
We hope that in this small space
Create more imagination
It is another breakthrough attempt based on systematization
Create new business topics for brands
of course
We think this approach can better reflect the core of the brand
So you might as well shout out
[IT S TIME TO PARTY]
Unlimited entertainment
-Project description and images provided by ZZ Media
