Tel-Aviv-based design practice Pitsou Kedem Architects have completed the Pavilion 2012 project. The contemporary interior designed home can be found in Shoham, Israel. According to the architects: “A structure used by a real estate company as a sales office for a residential project they are building. The project examines the line between architecture, marketing and consumption. The project was to build, a sales office. The architect chose to relate to the project as a contemporary pavilion attempting to combine, within one building, modern, minimalistic, architectural principles and thereby creating a building that is almost an object or a piece of sculpture almost akin to a small, architectural pavilion. “A geometric pattern of vertical wooden lines serves as a ‘skin’ that divides the spaces or as a texture which is imprinted, using special techniques, on the outside. The sun’s rays, striking the wall, create a repeating, three-dimensional illusion. The pavilion succeeds in fulfilling both of its functions, architectural and marketing. The structure was designed and built in just three months, and was built entirely from a metal skeleton (lightweight construction), most of which was built in the factory and transported to the site.”
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